There is a lot of talk about the need for credit unions to attract “younger members” and combat aging memberships who are moving out of their lending years. But, how do you do that? While many might think adding youth accounts or expanding technology services is the key, Mark Arnold offers some suggestions for understanding young adults or millennials and marketing to them in this article.
He notes it is not too late for credit unions to compete for them and offers five marketing tips for attracting young adults. Mark also says that “up and coming professionals, currently between the ages of 20 and 37, are at the height of their careers, families and goals. They’re growing and want a financial partner who will grow with them. For your credit union to succeed moving forward you must reach these members of the future.”
I would encourage you to read Bridging Volunteers and the Millennial Generation and see what your credit union can gain from a new strategy for the future. Mark is also speaking at the upcoming MonDak Roundtable, where one of his topics is Who Is the Member of The Future. As an acclaimed speaker and expert in branding and strategic planning for credit unions and the founder of On The Mark Strategies, I think you will find his perspective valuable.