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A Direct Line Blog

Navigating the New Normal

February 10, 2021 7:30 am

By Donya Parrish, MCU VP–Risk Management

The New NormalCUNA recently released a podcast that I found very worthwhile. David Reed spends 30 minutes discussing the myriad of issues credit unions are dealing with during COVID-19. Whether it is assisting members in navigating unfamiliar ways to access their accounts, keeping employees informed of safety measures, or just the general information overload from regulatory agencies that this pandemic has created, we have all seen change — and change is hard.

According to Reed, much of what we are experiencing was initially intended to be short-term; but, the full duration of COVID is still unknown, and we need to shift to accepting that some of our current adjustments could become more long-term. Whether you are a board member, a credit union manager, or in the HR department, you have been challenged. That could continue, and we need to start accepting it as the “new normal.”

How can we as an industry look forward and plan to succeed while still keeping the health and safety of our membership and employees as a priority? Take the time to listen. David always has a great, informed perspective, and this session is no exception!


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