Tools

A media advisory acts as an invitation to an event or launch taking place. It is sent out to the media to inform them of the most important details behind the event such as the who, what, when, where, and why.

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A press release is a document that is written and reads like a news story. It is distrubited to the media with the intention that reporters and editors will use the provided information within in an upcoming TV or radio broadcast, in a newspaper or magazine issue, or on the media’s website. The easier it is for the media to copy and paste, with little to no editing is ideal.

For more examples of what constitutes a press release check out Credit Unions in the News.

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A social media content calendar is a working document used to schedule out pieces of content you’ll post across all social media platforms for the month, week, day, and even the time of day. A social media content calendar can help implement consistency and flow and can help to keep all of your marketing efforts focused on a particular goal.

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