Why Earned Media?
Earned media is today’s word of mouth and is the vehicle that drives traffic, engagement and sentiment around a brand. It adds a level of validation and credibility because it is being reported by a third party. Earned media reaches a broad audience, and fosters positive and longstanding relationships with local and national members of the media.
Media Advisories VS. Press Releases: When to Use What
What are newsworthy topics I can share with the media?
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