Earned media is today’s word of mouth and is the vehicle that drives traffic, engagement and sentiment around a brand. It adds a level of validation and credibility because it is being reported by a third party. Earned media reaches a broad audience, and fosters positive and longstanding relationships with local and national members of the media.
MaKayla “Kayla” McFarland and Amanda Barry are the faces behind your TSG team. They are marketing professionals who are passionate about solving problems. Experts in their field, they are a powerful creative machine. They’re fun, curious, accountable, competitive, and client-obsessed. They know how to get you results.
MCU is here to support its credit unions. By paying your yearly dues, MCU provides this resource to help your credit union flourish. TSG is here to support all of your public relations efforts. The goal is to assist you and your team to garner publicity that creates buzz around your newsworthy events, accomplishments, and announcements that reaches your local communities, and even national trade awareness if applicable. TSG wants to help you grow your membership and retain your existing members. They are an accessible team who’s here to guide you in the right path on your public relations journey.
TSG has a range of services they offer:
- The writing and pitching of press releases and media advisories
- The writing of social media copy
- Guidance on optimization of social channels
- Open communication and consultation to guide you in the right direction
Even if you don’t know exactly what service you are looking for, reach out to them and let them guide you in the right direction!
Growing your credit union membership and building an excellent reputation can both be results of active PR efforts. If your credit union is doing great things, people should hear about it. Your yearly dues pay for TSG’s services. MCU provides this service to help you shine in your community and make a name for your credit union in the industry!
