Earned media is today’s word of mouth and is the vehicle that drives traffic, engagement and sentiment around a brand. It adds a level of validation and credibility because it is being reported by a third party. Earned media reaches a broad audience, and fosters positive and longstanding relationships with local and national members of the media.
MCU is here to support its credit unions. By paying your yearly dues, MCU provides this resource to help your credit union flourish and support your public relations efforts. The goal is to assist you and your team to garner publicity that creates buzz around your newsworthy events, accomplishments, and announcements that reaches your local communities, and even national trade awareness if applicable. We want to help you grow your membership and retain your existing members and are ready to help guide you down the right path on your public relations journey.
Growing your credit union membership and building an excellent reputation can both be results of active PR efforts. If your credit union is doing great things, people should hear about it.
