Open Your Eyes Montana

Join Us to Open Montana’s Eyes to Credit Unions!

The Open Your Eyes to a Credit Union awareness initiative is an all-out effort by the credit union movement to get more consumers to consider credit unions as the BEST financial service provider. We know why credit unions are the clear choice in financial institutions but, unfortunately, not everyone knows of the #CUDifference. CUNA’s Open Your Eyes Campaign pulls together creative messaging backed by quantitative research to address just that.

Montana Kicked Off Our Statewide Effort in 2021.

We were able to bring this campaign to our state in 2021, and we’d like to keep the momentum going. This is an incredible opportunity to both raise general awareness around the #CUDifference and, more importantly, reach those Montanans who may not be familiar with us and grow memberships at each of your credit unions. Join us as we aim to …

  • Correct consumers’ misperceptions about credit unions such as “I can’t join” or “Credit unions are only local;”
  • Make sure credit unions are front-of-mind when consumers are considering financial services and products; and
  • Create opportunities to grow memberships.

It’s a Cooperative Thing and a GREAT Deal!

MCU is committed to this initiative and has purchased the customizable campaign assets for all of our affiliated members. There’s a lot of value in just that (see the drop-down menu below for more specifics), but … there’s more!

Digital Campaign. To run an effective campaign we need to coordinate —and so we’ve worked with the experts at The Summit Group to develop a targeted digital campaign that makes a lot of sense for Montana and is affordable. Our goal is to have $75,000 to execute the statewide campaign.

Your Contribution. We need you to chip in to help to raise the necessary funds to run the campaign. Our goal for 2021 is $75,000 and the suggested contribution for each credit union is 10¢ per member. We’ve secured funds here at MCU to match your credit union’s contribution, so it’s a win-win for everyone. Complete your pledge today.

We’d love to have 100% participation from our credit unions in Montana. Together we can open Montana’s eyes to credit unions and the benefits they offer consumers. We have a few FAQs below, but if you have any questions about the campaign, contact Karen.

A Few FAQs

Karen Smith Karen Smith SVP, Chief Advocacy Officer

800-745-5546, ext. 124

Direct: 406-324-7376

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