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A Direct Line - A Blog addressing issues and topics of interest for Montana credit union board members
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A Direct Line Blog

A blog addressing issues and topics of interest for Montana credit union board members. Read a new post every week.

What's Your Reputation

by Tabitha Garvin, MCUN

Have you ever asked a friend what they think of your credit union? What about someone in the local grocery store? Your community should have name recognition and a perspective of your credit union. Hopefully, it's a good perspective. What are you and the rest of your board doing to ensure your credit union has a great image in your community?

Consider doing some research. Ask co-workers if they've heard of your credit union or what they've heard. Ask the person at the checkout of the grocery store what they think of your credit union. Do a quick check online. Just Google your credit union. Review sites like or are a great place to see what people are saying about your credit union.

Consider writing reviews about your credit union. Send an editorial to the local paper telling your story of how the credit union has made a positive impact on your finances. Post a review on one of the online review sites mentioned above.

Consider volunteering as a board member at a community event. Add some credit union logo-wear and you are set to show that your credit union supports the community. Anyone can write a check to a charitable event, but many times what they really need are volunteers to put in some sweat equity. If your budget is too tight to be making philanthropic donations, volunteering your time is a great way to build a positive reputation and name recognition for your credit union.

Word-of-mouth advertising is often referred to as one of the best methods of building a reputation. You and your board can help spread the word. Share why you choose to serve on the board, support the credit union, or how you became a credit union member. Spread the word. It's free and easy. The resources below may give you more ideas to help your board proactively work to build your credit union's reputation within your community.

Tabitha Garvin is the VP-Fee Based Services for the Montana Credit Union Network. She would welcome any questions or comments on this material. You can email Tabitha or call her at 800-745-5546, ext. 132.


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