The Credit Union National Association (CUNA) named this campaign Best Credit Union Ad, and Best Community Relations Program, as well as dubbing it the "Pro-Best of Show" when it announced its 2011 Blockbuster and Pro Awards recipients.
In these award-winning moments, the recipient often pauses to thank those responsible... So, here goes: This campaign was supported and developed by Americorps*VISTA Member Jim Auer during his year of service with MCUCD. It was largely funded with a grant from the National Credit Union Foundation. Thanks, Jim! Thanks, NCUF!
Now... a little bit about the campaign.
Too many Montanans end up paying too much for small, short term loans … they don't know that their credit union offers an alternative. We developed a public awareness campaign to promote the fact that all credit unions make small loans (on a case-by-case basis and typically without advertising). Check out the television PSA below.
During September and October, the campaign ran state-wide on television, radio, and through materials distributed by credit unions and community organizations. Credit unions throughout the state got involved with the campaign!
Campaign Materials: On the right are links to the PSAs and other outreach materials. Please note: To download the viideo files, right click on their names and select the "save target as" option. Video Dislcaimer: By downloading this video, you agree to the following licensing restrictions: The video cannot be modified and must be played in full as is. And credit unions waited to show the video in their branches until September 1, 2010 — which was the official campaign launch.
In our constantly changing world, it’s comforting to know that some things haven’t changed. Over the fence is still a homerun…apples, sugar, flour, butter, and a little cinnamon still make the best pie. And after 100 years, credit unions still make small loans to folks in need. Most credit unions will make loans as small as $300. Look no further than your local credit union. Visit montanacreditunions.coop to find a credit union near you!
If you have any questions about the small loans awareness campaign or the materials, email Karen Smith or give her a call at 800-745-5546, ext. 124